You’ve got something to say. Let’s make sure it comes out sounding like you.

Website and LinkedIn copy for founders and small teams.

You’re great at what you do. Writing about it? That’s where things get awkward. Maybe you don’t have time. Maybe staring at a blank page makes you want to reorganize your entire inbox instead. Fair. But that copy on your website and LinkedIn is just sitting there… vague, a bit stiff, not really sounding like you and definitely not earning its keep.

That’s my job. I figure out how you talk, then do the writing part. And your copy will sound like you on your most caffeinated, quick-witted day.

Here’s what I bring to the table:

- Clear, strategic copy for your website, blog, and LinkedIn.

- SEO that helps you show up without sounding like a keyword machine.

- A voice that sounds like you, connects with your audience, and supports your goals.

Sounds good? Find out if we’re a match ›

What I do (and do well)

Website copy

Clear, conversion-focused, and sounds like you (on your best day). We start with an audit and a chat about your business. After understanding your target audience and business goals, we start.

SEO

A website filled with strong content is an investment that pays for itself. With SEO content, your website finally starts working for you.

Articles and blogs

Whether it’s inspiring, informing, or motivating your audience to act — blogging is another way to be found in search engines. Plus, interview-based articles get to show off what your business is all about.

LinkedIn content

LinkedIn is where people check if you’re worth talking to before they ever reach out. I write posts that sound like you (not a motivational poster), so you show up consistently without it eating your week.

What my clients say

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“Ann works accurately, structured, and according to what we agreed on. It’s super handy that she writes both English and Dutch copy. Ann is reliable and we’ve had such a great collaboration!”

— Marketing Team, ArtEZ University of the Arts

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“Ann produces high-quality articles and pays attention to doing proper research. She contributes with suggestions and ideas to make content even more appealing for the reader.”

— Jelmer Geerds, Newsfactory B.V.

“Ann produces high-quality articles and pays attention to doing proper research. She contributes with suggestions and ideas to make content even more appealing for the reader.”

— Jelmer Geerds, Newsfactory B.V.

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“Ann increased the engagement and involvement of our current customers day by day. And she got the attention of new, potential customers. She highlights the brand in creative ways.”

— Peter Felis, FETUM

“Ann increased the engagement and involvement of our current customers day by day. And she got the attention of new, potential customers. She highlights the brand in creative ways.”

— Peter Felis, FETUM

Why work with me?

I come from a research background, which means I bring an analytical mindset to every project. I dig into the data, ask the right questions, and look for patterns that help me understand your business. So your message is rooted in what your people care about, what the data shows, and what actually works.

I’m quick to respond, easy to talk to, and not afraid to ask questions if something’s unclear. I’ll never push a formula or tone that doesn’t fit you.

TL;DR:

✓ Research brain, writer’s heart

✓ Feels like working with a friend who actually gives a sh*t

✓ Strategic, human copy that fits you (not some template)

✳︎Let’s create together ✳︎

Send me a message