It shouldn't come as a surprise that numbers in headlines work. They grab our attention. But which ones work better and why? Click to find o

Your headline gets us clicking but your first line determines if we'll keep reading or not. Here are 9 opening lines that make us want more.

Social norms can alter our behavior. And you're not immune to it. Let's talk about herding behavior and how to use it in marketing.

Increase your leads and sales with this powerful marketing technique.

Good copy intrigues. It gets people curious, wanting to know more. The Information Gap Theory uses readers' curiosity to make them act.