Social norms can alter our behavior. And you're not immune to it. Let's talk about herding behavior and how to use it in marketing.

Power words grab our attention, make us imagine, and help us take action faster. Let's look at 3 crucial types of power words.

Copy that converts is specific, clear, and communicates a solution to the reader. Here's how to apply this.

Did you know that there are 6 vocabularies that appeal to the 6 personalities? Make your copy more appealing to your target audience.

Good copy intrigues. It gets people curious, wanting to know more. The Information Gap Theory uses readers' curiosity to make them act.