It shouldn't come as a surprise that numbers in headlines work. They grab our attention. But which ones work better and why? Click to find o

Your headline gets us clicking but your first line determines if we'll keep reading or not. Here are 9 opening lines that make us want more.

Use these 6 different types of power words and 48 examples to get more people clicking and reading.

How do you stand out when you have a product or service that many other businesses offer as well? Mentioning the benefits won't cut it.

Power words grab our attention, make us imagine, and help us take action faster. Let's look at 3 crucial types of power words.

Copy that converts is specific, clear, and communicates a solution to the reader. Here's how to apply this.

Good copywriting makes us imagine the situation you're describing. And sensory words make that happen. Click to learn how to use them.

Did you know that there are 6 vocabularies that appeal to the 6 personalities? Make your copy more appealing to your target audience.

Your website copy should make new website visitors feel seen, heard, and understood. Here's how you achieve that.

Good copywriting tells the truth, but it makes the truth fascinating. How? Click to read more.

Strong copy doesn't hesitate. Strong copywriting is clear, takes charge, and gets to the point. It doesn't have weasel words.

It takes a couple website visits before someone decides to buy. With this technique you increase your chances of getting more website visits

Using passive voice in your copy is going to get people confused. Good copywriting is clear, simple, to the point, and converts. Learn more.